Wednesday, July 7, 2010

Behance Network

Getting hired depends largely on past experience and networks - in all fields of study. But what if you are a new graduate just starting out with few professional experiences and contacts? In the competitive field of design, the best work is not always the work that is promoted.


This is where Behance comes in. The whole idea behind the network is that creative talent garners attention based on merit, not credentials. Creative output is judged by peers and seen by a vastly diverse audience serving to make the connections that are so important within art. Cases in point, a light-graffiti team from Germany is seen by an ad company and commissioned by Sprint. An illustrator has his portfolio noticed by Pacific Sunwear and begins producing pieces for their product. A photographer connects an illustrator from across the globe to collaborate on images with. Scott Belsky, Behance's CEO and founder, puts it best - "Our users are the most creative people in the world. They don't need our help generating ideas. They need our help executing their ideas."

-WONG

1 comment: