You just have to watch this video! Amazing cinematography and concept!
What a difference a little (or a lot) of colour makes in urban spaces! Adding colour immediately changes the way people feel in an environment- and it's such a simple and inexpensive medium to work with.
Here's a real life example:

-DUNN
PS--Stay tuned for a DUNNWONG announcement!

Now THAT is a concept. Pretty much flawless execution!!!
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